Background

Wayfair is a popular online home store for home goods such as decor, furniture, pet essentials, etc. While Wayfair has great products and promotions, their e-commerce website has a poor UX design due to their poor navigation and overwhelming information.

Problem

After doing my research, I found that the Wayfair website has one of the worst UX/UI design. The website lacks hierarchy, has a cluttered navigation, poor information architecture, and uses an overwhelming amount of images and products.

Process

Brainstorm

I collected sources of inspiration, created a mood board, and wrote a project brief that includes the objectives, solution, and target audience, My idea was to improve the Wayfair website by simplifying it, making it more user-friendly, and giving the website a modern feel due to their outdated UI.

Identify

The idea that was most viable was simplifying the navigation menu to create more of an easier and less confusing system for the user. My goal was to challenge myself to redesign the Wayfair website in a refreshed way by rebranding it so it can be functional, easy to use and enjoyable for users.

Define

I simplified the navigation menu and overall interface design. I redesigned the website to provide a more intuitive experience by updating the logo, font, images, colors, incorporating a hamburger menu in the navigation bar, and giving the website an elevated interface.

Ideate: Wireframes of the Home, Category, Product Page.