Background

Dutch Bros is a coffee chain founded in 1992 by two brothers Dane and Travis Boersma. The coffee chain offers a variety of options such as coffee, energy drinks, sodas, snacks, and more. Dutch Bros has become popular because of its culture and drive-thru only option.

Problem

The Dutch Bros website has a poor navigation system, inconsistent elements, a lack of visual hierarchy and confusing icons.

Process

I was assigned with a group of 5 and we collaborated to find ways to improve the usability of the website. My team members and I created questionnaires, wrote documents on usability testing materials, user research, created 2 sets of user personas based on our findings and independently redesigned features on the website.

Results

I redesigned the home page by improving the navigation menu and footer, incorporated new colors in the color palette, added a search bar and a “Contact Us” page, and placed text next to the icons on the top right such as “Find a store” or ‘Cart (0).